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Where Innovation, Sport, Entertainment, and Community Meet
The ABC Impact Lab is our action hub—where ideas are tested, stories are told, and scalable models of community impact are born.
It’s more than a program. It’s a platform that brings together athletes, entertainers, youth, educators, and policymakers to co-create solutions around sport, wellness, education, and equity.
WHAT WE DO INSIDE THE LAB
🚀 Pilot Bold Initiatives
We launch high-impact programs like Football for Change, NIL Summits, and wellness retreats then refine them into replicable models for other communities.
🎥 Tell Transformational Stories
Through powerful documentaries, digital campaigns, and media collaborations, we show what community transformation actually looks like and who drives it.
📊 Measure What Matters
Every project includes custom metrics that track impact across education, health, engagement, and social-emotional growth.
🤝 Activate Strategic Partners
We bring together athletes, sponsors, educators, and governments to create meaningful, cross-sector partnerships that drive lasting change.
🌍 Scale Globally, Root Locally
The Lab creates templates that work in Memphis and Morocco, Nashville and Nassau. With cultural nuance and community voice, we build globally-minded, locally-anchored solutions.
FLAGSHIP PROJECTS
FOOTBALL FOR CHANGE
Football for Change is an international community-driven youth empowerment initiative connecting underserved youth and professional athletes through sport, education, and service. At its core we're using football as a tool for education, mentorship, and social change, empowering young individuals with resources and opportunities to excel on and off the field.
BE
COLLECTIVE +
ATHLETE DEVELOPMENT EDUCATION & NIL MANAGEMENT
ELITE GENERATIONAL WELLNESS
Workshops and summits that teach college athletic departments and administrations how to manage NIL collectives providing turnkey services with educational resources. Our athlete development education offers a comprehensive curriculum designed to equip student-athletes with essential life skills, including financial literacy, NIL education, leadership, parent education, and career readiness, ensuring long-term success beyond sports.
A health and movement initiative designed for seniors, spearheaded by student athletes at colleges and universities. EGW seeks to assist aging communities by highlighting the essence of community - demonstrating the connections between younger individuals and older adults.
PRO LEGENDS
A mentorship driven program connecting former professional athletes with youth and aspiring professionals to provide guidance, skill development, and career insights both on and off the field.
ETA SPORTS & EXPOSURE SUMMER ENRICHMENT
A summer long immersive experience providing young athletes with elite training, academic enrichment, and personal development workshops to prepare them for collegiate and professional opportunities.
