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WHERE STRATEGY MEETS STORYTELLING, AND EVENTS BECOME MOVEMENTS!

EVENT MANAGEMENT

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At ABC Sports Foundation, we don’t just manage events — we co-create immersive, purposeful experiences that leave a lasting imprint. The Impact Lab is our in-house hub for athlete-led events, community activations, branded impact campaigns, and collaborative initiatives with nonprofits, schools, and sponsors.

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Whether you're a brand, a former athlete, or a mission-driven organization, the Impact Lab is where your ideas come to life — with full-service support in event management, creative planning, logistics, and legacy impact.

IMPACT LAB = THE "HOW" BEHIND THE "WHAT"

At ABC Sports Foundation, we approach event management differently. Through our Impact Lab, we co-create athlete-led events, branded campaigns, and community activations that combine logistics, storytelling, and legacy-building under one roof. Whether you’re planning a summit, youth camp, or giving campaign, our team brings strategy, creativity, and mission alignment to every experience.

WHAT WE DO INSIDE THE LAB

  • 🎤 Athlete-Led Events & Community Activations

  • 📅 Event Logistics & Program Management

  • 🧠 Cause Marketing Campaigns & Sponsorship Strategy

  • 📸 Content Capture, Media Planning, and Press

  • 💼 Legacy Building & Philanthropic Storytelling

OUR EVENT MANAGEMENT SERVICES INCLUDE:

Strategy & Creative Planning

  • Theme development, run-of-show design, and branding

  • Venue selection and logistics forecasting

  • Budget creation and sponsor targeting strategy
     

Sponsorship & Partnerships

  • Sponsorship deck creation and outreach

  • Tiered partnership structures and benefit fulfillment

  • Branded activations and on-site sponsor support
     

Production & Logistics

  • AV/tech coordination, staging, and décor

  • Staff/volunteer scheduling and task management

  • Permits, insurance, security, and safety protocols
     

Communications & Promotion

  • Social media content planning and scheduling

  • Press release writing and media relations

  • Speaker/presenter coaching and media prep
     

On-Site Coordination

  • Guest registration and VIP management

  • Stage management, cue calling, and flow execution

  • Crisis response, vendor coordination, and run-of-show leadership
     

Post-Event Impact Reporting

  • Metrics and analytics collection

  • Sponsor recap decks and media galleries

  • Surveys and qualitative feedback collection

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WHY "IMPACT LAB"?

Because every great event starts with intention and ends with impact.
This is where collaboration happens. Where athletes meet educators. Where sponsors become advocates. Where communities are transformed.

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