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HOLISTIC
ATHLETE DEVELOPMENT
The Empowerment Playbook:
12 Pillars of Holistic Development for Student-Athletes
At ABC Sports Foundation, we believe that greatness isn't built by athletic skill alone. Our Empowerment Playbook is a 12-part educational framework designed to help student-athletes, families, and communities thrive — in sport, in school, and in life.
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This curriculum is woven into all of our programs — from summer camps and NIL Summits to mentorship and athlete support services. Whether you're a middle school student or a professional athlete planning your legacy, these 12 pillars create a strong foundation for lasting impact.
HOLISTIC EDUCATION =
THE “WHY”
BEHIND THE “WIN”
At ABC Sports Foundation, we believe success isn’t just measured by stats or scholarships — it’s built through self-awareness, leadership, and life-readiness. Our Holistic Athlete Education model centers around the Empowerment Playbook: a 12-pillar framework that equips student-athletes with the tools to thrive on and off the field.
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From NIL education and mental wellness to financial literacy, media training, and career prep, our programming is designed to develop athletes as complete individuals — confident in their identity, connected to their purpose, and prepared for whatever comes next.
WHERE WE ACTIVATE
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NIL Summits
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POWERHour
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Empowerment Playbook Workshops
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Pro Legends
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ETA Sports & Exposure
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College & High School Programs
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Curriculum Licenses for Partner Organizations
OUR 12 FOCUS AREAS:
With over 135 years of combined experience, our team of trusted experts and educators brings deep knowledge across sports, education, branding, wellness, and nonprofit leadership. Every pillar of the Playbook is delivered by professionals who are not only vetted and proven, but committed to helping athletes build lasting legacies beyond the game.
1. Leadership & Identity
Helping athletes define who they are beyond their sport — and lead with purpose.
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2. Mental Performance
Building resilience, focus, and emotional strength through mental skills training.
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3. Financial Literacy
Teaching budgeting, credit, investing, and generational wealth-building.
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4. Legal & Compliance
Understanding contracts, NIL rights, intellectual property, and liability.
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5. Media & Communications
Mastering public speaking, interviews, and digital storytelling.
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6. Brand Building
Crafting a personal brand rooted in authenticity, values, and long-term goals.
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7. Social Media Strategy
Using digital platforms safely and strategically to grow influence.
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8. Self-Care & Wellness
Prioritizing physical, emotional, and spiritual well-being.
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9. Career & Workforce Development
Career mapping, resume skills, and life after sports.
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10. Community Engagement
Using your platform for service, impact, and local leadership.
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11. Education & Academic Success
Study habits, time management, and student-athlete balance.
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12. Parent & Family Empowerment
Educating caregivers on how to support, advocate, and guide their athlete’s journey.
